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CURRENTLY |
Freelance product designer: from early creative research to detailed engineering and manufacturing. Ongoing projects range from furniture design to food pacakging and home appliance design. Past projects include design of a family of multi-sensory interactive products for Presensia (Multi-Sensory Screen, Electronic Odor Diffusor, T32V), a range of cosmetic products and a bottle for a premium Rice Wine for Umira, a family of products for Pylones USA (pic-nic tumbler, toothbrush holder, letter opener, ...) & a tea infuser for Teasy. |
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EXPERIENCE
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1/2008-6/2009: Designer / Design engineer, The Royal Promotion Group, New York. Designed and engineered products and displays for clients including Tiffany & Co., Crocs, Vanity, Estee Lauder & Hugo Boss. Responsibilities ranged from early creative research and concept generation to engineering development and production supervision. |
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9/2007-6/2008: Part-time teacher, NYU, Department of Design and Digital Art, SCPS, New York. Taught computer assisted design (Solidworks). |
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1/2004-2/2007: Design Consultant, CTBA (Centre Technique du Bois et de l'Ameublement) / Innovatheque, Paris. Created and managed the Emotional Design Department to help clients design emotionnaly appealing products. Uncovered key product features and why they are meaningful to users through innovative user interviewing and testing. Clients include Steelcase (design of an office chair), Dunlopillo (design of a relaxation bed), Gautier (design of kids' furniture) & Griffine (textile design). Design of a ‘Sensory Experience Booth' at the 2007 Paris Furniture Fair to promote the Emotional Design Department. |
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4/2002-6/2007: Creator and Manager of the Disc Hub Design, manufacturing and distribution of an innovative media storage solution (30,000 + units sold). Innovative low-cost internet marketing campaign targeting influential bloggers, trendsetters and « cool hunters ». US and european patents. Licensing agreement sold to Fellowes. |
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10/2002-9/2003: Designer, BETC Design Product Design Firm (ex Absolut Reality), Paris. Projects include design of a portable phone for Doro Matra, a refrigerator for Brandt, a cosmetics' display for Bourjois. Introduction of new tools into the design process: brainstorming sessions, user observation and extensive prototyping. |
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EDUCATION |
1/2004-12/2006: Ph.D. in Industrial Engineering . Ecole Nationale Supérieure d'Arts et Métiers ( ENSAM - French Ivy League Engineering School), Paris. Focus on Emotional and Sensory Design. Obtained with Honors. |
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9/2002-9/2003: Masters in Product Design , ENSAM . Obtained with honors. |
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9/1997-6/2001: B.S. in Product Design, Stanford University. |
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9/1996-6/1997: Scientific Preparatory School , Lycée Fénelon , Paris. |
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9/1989-6/1996: French Scientific Baccalaureate with international option (Cambridge University), Bilingual School in Paris (EABJM). Obtained with honors. |
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SKILLS |
Bilingual in French/ English. Dual citizenship: USA / France. Fluent in German. Proficient in Spanish. |
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Computer Skills: Adobe Illustrator and Photoshop, SolidWorks, Dreamweaver, Powerpoint. |
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Rapid prototyping skills: machining (lathe, mill, CNC machining), casting, welding, laser cutting, vacuum forming. |
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CONTACT INFO |
Alexander de Rouvray 456 West 23rd Street, Apartment 5R, New York City, NY 10011 |