TATOO ROOM

I created the design brief for Gautier's Tatoo room. I conducted user testing on teenagers between 12 and 16, defining their emotional and sensory preferences, and translating them into concrete design guidelines. I worked closely with Gautier's designers and market researchers to understand users' preoccupations. The Tatoo project is Gautier's first successful implementation of a user-centered design approach.

More about the Tatoo design process: