Presensia is an innovative start-up based in Paris, France, and catering to the luxury industry. Presensia focuses on the creation of an emotional tie between consumers and their environment.

In a market where brand recognition is key, it is fundamental for companies to reach the consumer at an intimate level, to tap into his or her emotions and sensations. This can be done through multi-sensory stimulation.

Indeed, by stimulating all of the consumers' senses, one can create a lasting impression and an intimate contact that the visual sense alone cannot achieve. The perception of an olfactive signature can strengthen and give depth to the perception of a visual and musilcal identity. Smells are the key to our emotions, they reach deep into our minds, influencing our behaviour at an unconscious level. Consumers' moods and satisfaction can be positively transformed if the right sensory environment is created.