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Benchmarking
The first step was to analyse existing products:
- What do flat screen TVs look like?
- What do odour diffusion devices look like?
- What do sound systems look like?
Point of View
The benchmarking of the competition allowed me to gain a point of view on the design problem:
- Modify the design of the Scentys to make it acquire key product features borrowed from the universe of odour and sound diffusion mechanisms.
- The design must harmoniously integrate these features
An iterative design process
I followed an iterative design process:
- Express: Brainstorming sessions generate as many product concepts as possible.
- Test: The prototypes are shown to users for feedback.
- Cycle: The feedback is used as an input for new brainstorming sessions.

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